A martech company, in the literal sense

“Martech” usually means a company that sells marketing software. We mean something simpler: we do the marketing and we write the technology, and the two sides sit in the same room.

That started for practical reasons. Building software for clients taught us how much of a product's success is decided by whether anyone hears about it. Running campaigns taught us how often the thing blocking a campaign is the product itself — a signup form, a slow page, a checkout that loses people. Owning both meant we could fix whichever one was actually broken.