Brand Strategy · Identity · Digital · B2B · 2024
AdoFresh Kenya
An export brand buyers overseas could take seriously
- 3×
- More qualified export enquiries
- +212%
- Growth in B2B web traffic
- 5
- New international markets
The problem
A premium Kenyan produce exporter with a world-class product but a brand that looked local and generic — which made international buyers hesitate.
What we did
Rebuilt the brand from the positioning up: an export-grade identity, a proper B2B website, and sales materials made to win the confidence of overseas distributors.